New York, New York
2014 - 15
At 93 Worth Street, a luxury condo building in TriBeCa, we created a high-end workout space for I.C.E. NYC, a new concept that combines cross-training, high-intensity interval training and yoga with a spa-like experience. Our design – inspired by Grand Central Station – emerged from a brainstorming session focused on the question, “Which iconic New York City public space would be the most fun place to work out?” To that end, the studio is luxuriously outfitted with classic brass fixtures, stone walls, a grand staircase and stunning blue accents. I.C.E. – which stands for Infinite Crosstraining Experience – informed the brass-accented infinite mirror and selfie wall in this the unique fitness studio.