Midtown Manhattan
2018
NOVA Fitness Innovation is a burgeoning network of boutique fitness studios founded by fitness entrepreneur Jackie Wilson, that raises the bar by combining cutting-edge technology and fitness.
For Nova’s new 1,800 SF Madison Ave fitness studio our design responds to Nova’s technological workouts, drawing upon futuristic technology and lunar maps for inspiration. Using scripting software, we generated a custom perforated metallic lobby desk and wall for the reception area and a design for custom printed vinyl wallpaper for the main space. The wallpaper pattern transforms across the full 60ft length of the fitness studio, adding a sense of rhythmic progression to highlight the new location.